The campaign · February 14, 2026 · everything starts muted 🔇
The Great Breakup ♥
On Valentine's Day we asked the world to end its longest, unhappiest relationship. Shredders in train stations. A museum exhibit for a retired document. Twenty-two films, one line everywhere: It's not you. It's your CV.
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Selecting a film never plays sound — press ▶ for silent playback, 🔊 when you want audio. the full TVC reel → · pre-roll suite in situ →
One truth, played everywhere.
TV & cinema — “The Rehearsal”: the most rehearsed line in human history, and the platform that never asks it.
Metro & OOH — Wednesday-evening takeovers for the ride home; shredder bins in stations on Feb 14.
Pre-roll & social — deadpan retargeting (“We saw you apply”), vertical cuts built for the thumb.
The Exhibit — a museum retrospective for a retired document. RIP, CV: 1482–2026.
The microsite — shred your CV, chat with Alice, get matched. The campaign IS the funnel.
The lines people repeat.
It's not you. It's your CV.
the launch line
Let them do the applying.
the power flip
No round one.
the promise
The confetti is her old CV.
the happy ending
22
films · 8s each, built for the skip button
6
channels — TV, pre-roll, social, OOH, metro, print
Feb 14
launch day — the world's least romantic breakup
1
Cannes Lions entry · Film · “The Rehearsal”